Google’s accelerator builds bridges with digital emerging markets

Under an umbrella on the edge of the Google campus, two young Indonesian women wearing hijabs are scribbling down advice from an Israeli serial entrepreneur in bright blue hipster glasses. “How do you decide what the right target is?” asks Diajeng Lestari, chief executive of HiJup, an e-commerce site for fashionable hijabs, which is participating in Google’s Launchpad accelerator programme. The nascent company has had some success, including an appearance at London Fashion Week, but now Ms Lestari is in Silicon Valley to learn some business basics. Barak Hachamov, a board member with the programme, is explaining how using key performance indicators will help her take stock of progress each month. For guidance ranging from advice about growth strategies to technical instruction in new machine learning tools, 24 start-ups have…


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