Google Wins With Right-Side Ad Change, Adobe Says

More than two months after Google removed paid ads from the right side of its search engine result page (SERP), Adobe has some encouraging news. Overall, the change seems to generated a positive impact for most advertisers and consumers. It will also (not surprisingly) likely result in a slight increase to Google’s revenue, Adobe found. “We didn’t find a change in terms of click value,” said Sid Shah, who heads up web analytics and digital strategy and insights at Adobe. Because there are now fewer ad positions, there is less clutter and consumers are clicking on ads with a higher propensity. They are more prone to click.” ‘Killing Off the Dead’ Google changed its right side ad policy in February — a move Bill Nagel, co-founder and chief marketing strategist at Morrisville, N.C.-based Netsertive, a…


Link to Full Article: Google Wins With Right-Side Ad Change, Adobe Says