Google moves to artificial intelligence for search queries

Google is increasingly turning to artificial intelligence and machine learning to stay on top in web searches, the company has revealed. Google scientist Greg Corrado told Bloomberg a large amount of the several millions of search queries entered by web browsers have been interpreted by the RankBrain AI system. According to Corrado, RankBrain embeds large amounts of written language into mathematical entities interpretable by computers. This enables Google’s search engine to offload unfamiliar search words and phrases to RankBrain, which can guess which other terms have similar meanings and present relevant results. Google is investing heavily in artificial intelligence and machine learning, and RankBrain has become the third most important “signal” in the company’s web search algorithm mix, Corrado said.  The difference between AI systems such as RankBrain and Google’s existing…


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