Google launches free version of Optimize 360, introduces Session Quality Score metric & more

Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog post, Babak Pahlavan, senior director of product management for analytics solutions and measurement at Google, explained a number of new features and product tests available for both the free and paid versions of Google’s analytics suite. Here’s a look at what’s coming. Free version of Optimize 360 Google introduced a set of measurement products with the Analytics 360 Suite in March. Shortly thereafter, the company released a beta version of its new reporting solution, Data Studio. Now comes the free version, also in beta, of Optimize 360. Google Optimize is a landing page testing and optimization tool that integrates directly with Google Analytics. Users can request an invite to the…


Link to Full Article: Google launches free version of Optimize 360, introduces Session Quality Score metric & more