Google is increasingly relying on artificial intelligence to enhance search

You’ve probably heard of PageRank, Google’s original secret sauce for organizing search results quickly and accurately. Apparently a few 15 percent of searches made every single day haven’t been seen before by Google Search, so it can’t provide that level of information that the user might be expecting, and this is where the new artificial intelligence comes in handy. RankBrain is just one part of Google’s recent, major investment in artificial intelligence and machine learning. According to Corrado, RankBrain embeds large amounts of written language into mathematical entities interpretable by computers. The majority of the world’s Google searches have already been searched, but new, ambiguous queries can cause hiccups. This enables Google’s search engine to offload unfamiliar search words and phrases to RankBrain, which can guess which other terms have…


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