Google for Work thriving by dumping the ‘enterprise’

Google Enterprise became Google for Work a year ago. The company opted for the name change because “enterprise is old business,” says Amit Singh, president of the division at Google. Singh reflected on Google for Work’s accomplishments since the rebranding in a blog post. The switch wasn’t just about renaming Google’s business, Singh writes, but also what the division and products stand for. “We believe in a new way of working with collaboration at the core. A world where we work how we choose.” The consumerization of business apps Accomplishing business tasks at work shouldn’t “feel like traveling back in time” and the tools you use at work should be “just as good or even better than the ones we have in our personal lives,” Singh writes. [ Related News:…


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