Google delivers free personalization support, machine learning predictions

Dive Brief:Google is bringing personalization and testing tools to a wider audience of marketers with its new, free Google Optimize, as announced in a company blog post Wednesday. The product is a free version of Google Analytics 360, an enterprise-level suite of data and marketing products released in March. A new metric was also introduced that leverages machine learning to predict the likelihood of a visitor making a transaction on a marketer’s site or app. It is called Session Quality Score. Google is introducing and improving a number of free data products for marketers. Along with Optimize, it’s also upgraded Google Data Studio and introduced 20 new tags to Google Tag Manager. Dive Insight: Google is better catering to marketers who might not have the budget for enterprise-class data handling tools or…


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