Google AdWords New Machine Learning Based Smart Bidding

Everything at Google is going the way of machine learning, not just the search results, but also how advertisers bid on their search ads that show up in the search results. Google announced that “Smart Bidding” is now going to be powered by machine learning. Google said they are “excited to announce Smart Bidding, our new name for conversion-based automated bidding across AdWords and DoubleClick Search that reflects the powerful machine learning behind it.” Google said this is the same sort of machine learning they use in Google Photos, Google Assistant, AlphaGo and more. But now, they use it to tell you how much to bid for a keyword. Google said: Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of…


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