Google Adds Virtual Reality Features, AI Power To Extend Museum Experience

Historic artworks are about to meet new technologies, thanks to Google. Artificial intelligence and virtual reality features just added to an Android and iOS app are intended to bring rich museum experiences to smartphone owners across the world. In the just-relaunched Google Arts and Culture app, museum attendees receive supplemental media and information when they point their smartphone at pieces of art. The initial app was launched last year, but recently gained new features aimed at enhancing consumer experiences inside select museums and bringing arts and culture to consumers who are far away from museums. The new Art Recognizer feature uses artificial intelligence to understand what the phone is seeing and then delivers content like videos, images, essays and artist bios to the phone. The feature is currently being tested…


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