Ginni Rometty: Forget digital—cognitive business is the future

IBM Chairman and CEO Ginni Rometty said that a new technological era is upon us, one that marries digital business with digital intelligence. It’s what’s known as cognitive business. “Digital is the wires, but digital intelligence, or artificial intelligence as some people call it, is about much more than that,” Rometty told Fortune Editor-in-Chief Alan Murray at the Most Powerful Women Summit in Washington, D.C. “This next decade is about how you combine those and become a cognitive business.” “It’s the dawn of a new era,” said Rometty. There’s a vast amount of information out there, from the Internet to your computer hard drive, but nearly 80% of that information has been invisible to systems and computers until now, explained Rometty. For instance, while there may be millions of songs…


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