Getting Started with Artificial Intelligence Today

This week, an Econsultancy article examined five ways that artificial intelligence (AI) can help marketers enhance the customer experience, according to its latest “Marketing in the Age of Artificial Intelligence” report. The article explains that by streamlining purchase processes and supply chains, improving recommendations, and enriching the customer experience in related ways, AI can help foster stronger relationships between brands and customers. You may be thinking, “This all sounds well and good, but what does it have to do with me? How am I supposed to leverage AI, right now, to improve my brand’s customer relationships?” The article made me think about certain capabilities in Adobe Target Premium that can already help you realise many of these benefits.Streamlining the path to purchaseSales funnels are no longer channel-specific. Customers move freely…


Link to Full Article: Getting Started with Artificial Intelligence Today