Get Ready for Your Digital Model

ENLARGE Millions of copies of your model could roam the Internet, doing all the things you’d do if you only had the time. Photo: Getty Images By Pedro Domingos Nov. 12, 2015 1:04 p.m. ET 2 COMMENTS Entrusting your money to a bank once seemed strange and risky. Similarly, entrusting all of your data to a company and letting its algorithms build a detailed model of you from it might seem to be an odd or even dangerous idea, but we’ll all soon take it for granted. A decade from now, your personal model will be more indispensable than your smartphone, and the company that provides it may well be the world’s first trillion-dollar business. So it is time to start getting acquainted with our digital alter egos—and what they’ll…


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