Generali’s Elena Rasa Takes a Data-Driven Approach

The drive to leverage big data and analytics effectively has never been higher in the insurance industry, and it’s only getting more crucial. As chief data officer of one of the world’s largest insurance companies, Italy’s Generali Group, Elena Rasa is keenly aware of that fact, and is working to create a standard for insurance data excellence not just in Europe, but worldwide as well. “We realized that the other companies especially in the U.S. were looking into the data science component to make sure they had business decisions based on fact,” she says. “So we decided to set up our own business intelligence and data mining unit.” Rasa began building the data organization from scratch last year, after receiving the charge from the company’s CEO, Mario Greco. The former…


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