Ganesh Subramanian, Head, New Initiatives

Ganesh Subramanian, Head, New Initiatives Will churn out new styles based on customer insights Bengaluru, September 2:   Fashion and lifestyle m-commerce platform Myntra plans to make new styles and collections available to customers every four weeks, using artificial intelligence. A 30-member team of technologists and fashion experts has been working on the fashion platform, which is driven by consumer insights, for the last 12 months. The insights generated by the platform are implemented in the Myntra Lab and the final product is made available on the Myntra app for customers to buy. Myntra has piloted fashion products created through the platform in four categories including tees, jeans, sweatshirts and kurtas over the last few months and will extend it to other categories next year. A new collection generated by the…


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