Gaining Business Value From Unstructured Data

With the explosion of big data, there has been a reciprocal explosion of companies trying to mine value from the overwhelming amount of data out there. When looking at the data that needs to be analyzed, we can find two distinct types: structured and unstructured data. We are all aware of structured data: purchases, transactions and electronic sign-ups, but…what is unstructured data? How is it different from structured data? Structured data refers to the kind of data that is organized and displayed in a database with rows and columns, making it straightforward to work with. Examples of this include sales figures, names, phone numbers, and pretty much anything that can be categorized.   Photo Credit: The Executive’s Guide to Big Data & Apache Hadoop Unstructured data is the complete opposite.…


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