Funnel Analysis at Twitter for Improving User Engagement

Funnel analysis is used to analyze a sequence of events to help with user engagement on a website or a mobile application. Data Science team at Twitter uses this concept to learn how users interact with user interfaces during user sign up or tweeting for improving user engagement with Twitter. They use it for analyzing user interaction logs to ensure they are delivering product features that are useful and engaging for the users. Krist Wongsuphasawat, Staff Data Scientist at Twitter, recently wrote about their experimental visual analytics approach used to count the specified sequence and also aggregate and visualize information between steps within sequences to provide broader perspectives. Log analysis can be as simple as counting a single event such as the click on Tweet button. But, this event only opens…


Link to Full Article: Funnel Analysis at Twitter for Improving User Engagement