Fuelling the machine: how to ignite and take control of your online advertising

Your money, your decisions, your experience. Who knows your audience better than you? Still, when it comes to programmatic advertising, many marketers lack confidence and let the ‘experts’ handle it for them. NB This is a viewpoint by Glenn Dale, head of product at Admedo. Deliberate jargon and complex processes have plagued programmatic advertising for years, so it’s natural to feel intimidated. People can’t even agree on one definition of what programmatic is. I’ll let you in on a secret to dispel any confusion: very simply, programmatic advertising is the automated buying and selling of online media through technology, where campaigns are managed and optimised using a demand side platform (DSP). http://www.tnooz.com/article/Admedo-programmatic-advertising-travel-TLearn/ Taking control of this technology and managing your data efficiently will lay the groundwork for a successful programmatic…


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