From emotional commerce to neuroscience, six predictions for retail and brands in 2016

Mog’s back. Those of us who grew up with the children’s-book character have been enchanted to see her on TV in one of 2015’s most endearing Christmas ads, for Sainsbury’s.Life was very different in 2002 (when Mog made her last appearance in a book by Judith Kerr), and so was how we shopped. How things change. This year alone, we’ve seen a ream of transformative shopping experiences. Contactless payment technologies are freeing customers from tills; people are demanding magnificent brand experience; online retailers are turning to bricks and mortar; and personalisation has become the new bar. As consumer habits change at the speed of sound, brands are increasingly challenged to understand and predict how and when it’s best to connect with shoppers. What does next year hold in store for…


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