From Björk’s VR to Brian Eno’s artificial intelligence: how Dentsu Lab Tokyo is rewriting the music …

Björk and Brian Eno count among two of the most progressive and imaginative musicians to have broken through to the mainstream. While many agencies are struggling to find the work to keep creative teams happy, instead turning to scam work to flex their muscles and win awards, Dentsu’s been working with these two artists on projects that re-imagine what music videos and performances could be. After Bjork’s first foray into 360-degree video last year, Dentsu started in discussions about who the technology could be used next. The final collaboration was a 360-degree VR streaming of a live performance of Quick Sand at the National Museum of Emerging Science and Innovation in Japan, as part of a total collaboration project. The agency is currently producing a 360-degree VR music video of…


Link to Full Article: From Björk’s VR to Brian Eno’s artificial intelligence: how Dentsu Lab Tokyo is rewriting the music …

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