Fractal Analytics Buys AI Specialist Imagna

San Mateo, California-based advanced analytics provider Fractal Analytic has acquired artificial intelligence start-up Imagna Analytics. Terms of the deal were not disclosed.Imagna offers a personalized targeting platform called AdPersonix, which helps eCommerce companies unify multiple data sources (web, mobile etc) and create a single profile and context for each customer. The firm was founded in 2012 by Prashant Warier (pictured), who previously spent a year at Fractal Analytics as Director, Optimization Services and Solution Development, and worked earlier as a Senior Research Scientist at SAP.Through the acquisition, Warier re-joins Fractal Analytics as Chief Data Scientist. CEO and co-founder Srikanth Velamakanni comments: ‘AI is fundamentally changing the way analytics is produced and consumed and I am delighted to have Prashant lead our business and clients in this emerging area’.Earlier this year,…


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