Found Remote’s new partnership with 4C will look at brands ‘Social Lift’ after their commercials air

Found Remote has been dedicated to bringing you exclusive data around the future of TV from the top data providers in the industry. To go even deeper, every month 4C, a global leader in data science and media technology, will look at the brands that received the biggest Social Lift after their commercials aired. So far example, for June’s data above, in the two minutes after the Cheetos commercial aired, the brand saw a 116.6% increase in mentions, retweets, comments, and post likes from Facebook and Twitter. Amazon.com was also in the lead last month. Here are insights about the above chart from 4C followed by an interview with their CEO Lance Neuhauser. TV ads on Telemundo and Univision propelled Cheetos to the top of the broadcast ad chart TV…


Link to Full Article: Found Remote’s new partnership with 4C will look at brands ‘Social Lift’ after their commercials air