Formisimo founders launch sister startup Nudgr

A new startup from the founders of Formisimo will use machine learning to optimise website conversions. Nudgr is being launched by Al Mackin and Tom New and will complement Formisimo as a sister product. Also involved are chief technical officer Doug Read, the CTO at Formisimo, and Luiz Aguiar, lead data scientist. Nudgr aims to trigger “perfectly timed” discounts, incentive or social proof messages Aguiar, who holds a PhD in machine learning and has worked with Petrobras and Koch Industries, has created the algorithm behind Nudgr. Mackin said that more details about the startup will be released soon, but a description on the Nudgr website explained what it would do: “Nudgr monitors the behaviour of potential customers on your website, identifying visitors who are about to abandon using Machine Learning.…


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