Former Women Googlers, Neuroscience Expert Build Prizma Video Engine

Attracting viewers to a site is one thing. Keeping them is another. A trio of women built an engagement platform, Prizma, for a company they call FEM that serves videos from network partners, signing deals with Discovery Digital, IGN, and Reuters while in beta. Deals also are in the works with Walt Disney Co’s ABC and ESPNW. FEM’s founders — Rachel Payne, CEO; Natasha Mohanty, CTO; and Meghana Bhatt — are serial entrepreneurs. Payne’s and Mohanty’s experience while at Google taught them how to categorize and index at scale. Along with Bhatt, the trio developed a distribution and analysis platform combining context with content that analyzes the data to personalize the experience. It also considers the source from which the site traffic originated, such as Facebook, AOL or Discovery. “In…


Link to Full Article: Former Women Googlers, Neuroscience Expert Build Prizma Video Engine