Forget The Hearts – Here’s Why Burberry Has Won Our Minds This Christmas

Alongside some very positive figures on this Christmas setting records for ad spend and the endless debate over whether John Lewis has done it again, or has Aldi’s spoof trumped it, there’s an interesting article in Marketing looking at the neuroscience behind this year’s festive ads. The term “neuroscience” has been around for quite a while now, but it seems to have been given a lot of attention this year as several brands try to engage with the human in us rather than just flash up how much mince pies are being sold for. So it’s interesting to see a neuroscience expert take a look at the major campaigns for this year and decide that actually neither John Lewis — with its #ManOnTheMoon — or Sainsbury’s — with Mog the cat –…


Link to Full Article: Forget The Hearts – Here’s Why Burberry Has Won Our Minds This Christmas