Forget Big Data – Telcos Can Use Machine Learning For Future Success

Recently, Telefónica took yet another step into the world of big data analytics – announcing plans to consistently track customers’ service experiences to improve Quality of Service (QoS). This move follows the launch of its Dynamic Insights Unit back in 2012. To do this, Telefónica will deploy big data analytics tools within all of its service operation centres. The intention is to monitor customers’ network data to anticipate potential network issues, and proactively respond with tailored actions – including network repairs or optimisation. But is what Telefónica’s proposing really enough? Big data analytics takes things a step beyond the traditional descriptive approach. It allows predictions to be made about future events based on the analysis of historical data, and recommends actions that maximise the probability of a desired outcome. Yet,…


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