For some startups, apps are making way for chat-bots

After she bought her Android phone, Indu Rajagopal, who works at a construction company in Chennai, downloaded about 25-30 apps to add to those that were pre-installed. Eventually, though, she lost interest in the apps and stopped using them and soon, most of them were uninstalled.As mobile screen real estate gets cluttered, some startups are deviating from the app way and piggybacking on popular messenger services such as WhatsApp and Facebook Messenger that have huge user bases and are developing ‘chat-bots’ on them to provide services to customers.Chat-bots are computer programmes that use artificial intelligence to ‘converse’ with people using text messages – they answer queries, track consumer preferences and grow ‘wiser’ over time.Users don’t need to download an app – they can simply add the startup-contact number to their…


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