For Slack’s App Builders, The Message Is The Platform

Have you gotten the message? Ben Brown has. The Internet pioneer, an old friend of mine, has long experimented with new interfaces. A decade and a half before millions of Pinterest users relied on “Pin It” buttons in their Web browsers to save images, Brown was inventing the bookmarklet technology they’d come to rely on. Now the CEO of XOXCO, a product-design firm, Brown has become obsessed with a new interface: the message.  See also: Slack Aims To Help Other Apps, Not Compete With Them Specifically, messages in Slack, the popular team chat software that’s taken over workplaces from Manhattan’s media towers to the startup lofts of SoMa. Brown’s company has just released Howdy, a bot for Slack which automates functions like gathering status updates for team meetings. XOXCO has…


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