For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotion and personality

The movie poster for “Morgan” IBM’s Watson cognitive computing system is learning all about human personality and emotions. In particular, about positive outlooks and about fear. Recently, the Jeopardy-winning electronic brain has worked on projects to score the positivity of users for Chevrolet’s “Find New Roads” campaign, and to create a movie trailer for a new science fiction/horror film from 20th Century Fox. Chevy employed Watson to power its Global Positivity System, a recently-launched mobile and desktop website to assess participants’ Facebook or Twitter posts in order to score their positive outlook and recommend related activities. The basic marketing idea is that Chevrolet’s “positive, never-give-up attitude” has backed up the brand since the days of its indefatigable founder, Louis Chevrolet. Through this online scoring mechanism, participants can evaluate their personality…


Link to Full Article: For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotion and personality