FollowAnalytics launches AI-powered Mobile Optimization Suite to solve marketing’s …

Marketers are used to the concept of split-testing possible content and communication changes to determine a “winning combination.” The problem with a standard A/B split test is that it can still leave many of your customers with a sub-optimal experience because you’re assuming that all of your customers fall in the same demographic. And in today’s marketing, generalization is the enemy. Consumers want relevant communications and messages now, tailored to them. In fact, 77.5 percent of “digital natives” want you to give them a truly personalized experience, both on your website and within messages, and that percentage remains high for other age groups too. To try and solve the problem of serving content changes to everyone indiscriminately, FollowAnalytics has announced its new Mobile Optimization Suite today, which includes Optimize AI, a new…


Link to Full Article: FollowAnalytics launches AI-powered Mobile Optimization Suite to solve marketing’s …

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