FocusVision hires cognitive neuroscience specialist 2 June 2016

US — FocusVision has hired research consultant and cognitive neuroscience expert Ryan Baum.  Baum specialises in using cognitive neuroscience and psychology methodologies, in particular applied to areas such as concept research, branding research, package testing, segmentation, implicit psychological testing and sensory evaluation.  He was previously a quantitative research consultant at Millward Brown, and before that a senior director of cognitive research strategy at Buyology.  “Ryan’s experiences with methodologies used in cognitive neuroscience and psychology will help us continue to advance our state-of-the-art Quant+Qual technology platforms,” said Steve August, CMO of FocusVision.


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