FlyPolar gets a big sales boost with artificial intelligence-based user testing

September 14, 2016, 3:35 PM By Katie Evans Editor, Mobile Lounge apparel retailer FlyPolar uses a new service from vendor Sentient Technologies to test many elements quickly across multiple pages and is on track to double sales this month. Artificial intelligence can lead to real sales increases—and fast ones, too. Just ask loungewear retailer ShopFlyPolar.com. The web only merchant had hit a sales downturn, generating about $277,000 in web sales in February 2015 to about $50,000 in July 2016 says, says Shawn Broadus founder and CEO of FlyPolar. “We hit a slump,” Broadus say. “The seasons changed and our conversion rates dropped.” Broadus reached out to Condorly LLC, a vendor among a growing breed of service providers that sell conversion rate optimization services—which essentially figure out ways to get more…


Link to Full Article: FlyPolar gets a big sales boost with artificial intelligence-based user testing