Flipkart Combines Social, Mobile, Big Data Analytics To Develop Artificial Intelligence

Driving the wheel of innovation forward, Indian Commerce player Flipkart wants to build human brain-like capabilities to sell smarter to its more than 45 million registered online buyers, by employing big data analytics, the experience of social shopping and its mobile first approach. Image Source “The larger problem we are tackling is how do we make sure that Flipkart is providing all the technology which enables eCommerce in India,” said, Flipkart’s new head of engineering Peeyush Ranjan. “If we understand what our users really want, that’s good for us… Understanding user affinity is an example of a problem we are thinking about,” said Ranjan, a former Google executive who joined Flipkart in May. The company recently hired data scientist Mayur Datar, also a former Googler, as principal data scientist to…


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