Flavour Profiler App heralds Cognitive Era

Cognitive vs. Artificial Intelligence Singletons looking for love online often boil down their basic criteria to age, sex and location. But perhaps the first question they should be asking is what flavours they like. After all, our taste preferences are far more complex and individual to us, than a mere geographical location or number. The ability to analyse our individual taste preferences, match these with flavour and identifying recipes that suit our personal palate is actually a very complex problem to navigate. This is exactly what Knorr, Unilever’s largest brand, has done with the launch of the Knorr Flavour Profiler. In partnering with Knorr, we developed an online insights tool which helps consumers understand more about their personal flavour profile and provide them with tailored recipe recommendations. It might sound…


Link to Full Article: Flavour Profiler App heralds Cognitive Era