Five9 on Dealing with Einstein

October 10, 2016 Share this content: Five9 on Dealing with Einstein Salesforce is more than a standalone company: It’s also central to an eco-system of many smaller firms that feed utilities and functions into the SaaS-based CRM app. So when Salesforce announced Einstein—its application of artificial intelligence to all aspects of its CRM—some eco-system partners took note, and wondered what the future held for them. Among those partners is Five9, which provides customer support integrated with Salesforce’s CRM. “AI is an interesting technology. We want to participate here. But I see a long trail here.” said Mayur Anadkat, vice president of marketing at Five9.“There is a lot to be said for its potential, shifting companies like ours from traditional communications, from one-to- one to one-to- many. … Now AI can learn…


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