Fintech Profile: SBDA Group, turning banking data into targeted marketing

Accenture’s Fintech Innovation Lab finals day will be held on April 12th when finalists and prospective investors will meet in London. In the run up to the event CBR profiles the finalists. Accenture’s Fintech Innovation Lab initiative is an accelerator programme designed to put the best fintech start ups in front of potential banking customers and investors – we interview those that made it to the final. CBR: Describe your solution in technical terms. SBDA Group: “Using data science methods SBDA Customer Insight turns raw banking data – such as transactional histories – into targeted marketing and customer relationship management with a platform that portfolio and product managers will love to use. “It enables them to select customers by their real world activities to make banks campaigns highly personalized. And…


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