FCB: Artificial intelligence – it’s closer than you think

It’s only a matter of time before complex AI systems will be easily ingrained in our daily lives. Where to go for lunch, what to do this evening, what to cook for dinner – in a few years those decisions will be made for us by a “personal concierge,” says FCB’s digital strategy director, Dan West. “As our lives get that much more cluttered with information and content, and as we become increasingly time-poor we will welcome personal AI [artificial intelligence] systems to help us make decisions, or make decisions for us, to save us time,” he predicts. “No longer will we snapchat a friend to ask if our outfit is appropriate for a night out or phone our Dad to get his recommendation on a new TV – your…


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