FAQ: All About The New Google RankBrain Algorithm

Yesterday, news emerged that Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain. The information covered below comes from three sources. First, the Bloomberg story that broke the news about RankBrain yesterday (see also our write-up of it). Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best assumptions in places where Google isn’t providing answers. We’ll make clear where any of these sources are used, when deemed necessary apart from general background information. What Is RankBrain? RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was…


Link to Full Article: FAQ: All About The New Google RankBrain Algorithm