Fall US TV Impact Report

Fall is an important season for U.S. advertisers: Advertising Week unveils key trends that will affect media over the next year, ad dollar behemoth American football kicks off, and TV returns along with a bounty of new programming. During Television Upfronts, major advertisers previewed each new series to guess which networks and series had the most promise for the 2015-2016 season. But, now is the first chance to see how consumers respond to the new lineup and for advertisers to start gauging if they placed the right bets. 64 percent of U.S. Internet users visit a social media platform while watching live primetime TV, making social data a powerful tool for understanding consumers even at an early stage. To determine which shows have the most social currency and what to…


Link to Full Article: Fall US TV Impact Report