Failing to monetize your apps? Big data can help

Image: iStock/milindri Around the world, millions of entrepreneurs create apps and music, post their work to popular app sites, and then hope for sales. Few developers and musicians have the ability to make their apps stand out, and to find those people who are most likely to pay for what they have developed. “The app market has the potential to grow to 100 billion dollars by 2020, whether it is through ads or purchases,” said Prabhjot Singh, cofounder and president of Pyze, which provides business intelligence that helps app developers monetize their apps. Singh points out that there is a monumental divide between those app developers who are extremely successful, making over one million dollars a day in revenue, and the vast majority of app developers, who have difficulty making…


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