Facebook’s virtual assistant M is super cool, but can it scale?

Last week, Facebook unveiled M, a fascinating virtual assistant feature built into the company’s Messenger app. A new challenger to fully automated virtual assistants like Google Now, Apple’s Siri, and Microsoft’s Cortana, M turns the volume up to 11 by backing up the algorithms with actual humans. Hybrid virtual assistant According to the Facebook blog post by David Marcus, “M is a personal digital assistant inside of Messenger that completes tasks and finds information on your behalf. It’s powered by artificial intelligence that’s trained and supervised by people.” An undisclosed number of these “M trainers” assist the AI in answering tough questions and completing tasks that even the best software can’t yet do on its own. Marcus says that M can “purchase items, get gifts delivered to your loved ones,…


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