Facebook’s Next Boost Could Come From Artificial Intelligence And Virtual Reality

Tigress Financial’s Ivan Feinseth upgraded Facebook Inc (NASDAQ: FB) from Buy to Strong Buy, as Facebook’s dominance over the social media space continued to widen. Feinseth applauded Facebook’s success “in its efforts and ability to monetize its user base and service offerings through increasing advertising penetration, improving ad targeting, ad formats and incorporating video.” These initiatives go hand-in-hand with continuing to drive greater shareholder value creation and increasing economic profit said the analyst. Revenue Distribution The Tigress analyst pointed out Facebook’s strategic revenue distribution mix, “80 percent of Facebook’s revenue comes from mobile advertising, a market that’s expected to grow over $100 billion by the end of 2016,” said Feinseth. Short-term revenue expansion will be focused on video, Instagram ads and Facebook’s news feed stated the analyst. Related Link: Tigress…


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