Facebook’s M poses a huge threat to Google

Facebook’s revelation of its AI-enabled personal assistant threatens AdWords and search engine—features which the giant search company Google are best known for. Dubbed simply as M, Facebook’s digital personal assistant works inside the social media’s Messenger. It assists in booking appointments, making travel and restaurant reservations and ordering gifts. TechCrunch reported  that Google’s core business requires people to type in whatever information they need in search boxes. Facebook’s M erases this process by being the personal assistant–it knows what the user needs even before the latter spells it out. When the user asks for something, M responds with either a definitive result or a completed task. Like a customer service representative, it asks for further details if it can’t answer on the first pass. Facebook vice president Davis Marcus told…


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