Facebook’s digital assistant blends AI with customer service staff – but will it cope without human …

With the arrival of its monosyllabic M, Facebook has introduced its own personal digital assistant, following those from Apple (Siri), Microsoft (Cortana), Google (Now) and Amazon (Echo). Technically, M operates partly on the user’s smartphone via the Facebook Messenger app, but it is mostly a cloud-based service. Unlike the others, however, this isn’t just an artificial intelligence but a mix of smart machine learning and human assistance. What makes M different is that it takes recommendations or answering queries one step further, able to actually make purchases or arrange services for you, and order deliveries. This is the logical conclusion of recommending something, allowing the system to spend your money for you as well. This approach might be risky, or might be brilliant. If it works, suppliers will be clamouring…


Link to Full Article: Facebook’s digital assistant blends AI with customer service staff – but will it cope without human …