Facebook Plans To Make (More) Money Through Consumer-To-Business Messaging

Facebook revealed its plan to monetize its Messenger app. Company executive Andrew Bosworth said Facebook is looking at the consumer-to-business messaging capability as a big monetization opportunity.(Photo : Steve Jennings | Getty Images) In March, Facebook announced yet another big change to Messenger: the introduction of a new feature allowing users to communicate with businesses. Now, it seems that the world’s most popular social networking site is looking at the consumer-to-business messaging capability as a big monetization opportunity. Andrew Bosworth, Facebook’s vice president of advertising, revealed the company’s plan to make money from Messenger Tuesday, Sept. 22, during an onstage interview at TechCrunch’s Disrupt SF. “We’re at the very early stages of businesses having direct relationships with customers through messaging,” said Bosworth. “We start with the consumer behaviors. If you think about…


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