Facebook Inc (FB) Unveiled A Better Version Of Digital Assistant than Apple, Google and Microsoft

Facebook Inc (NASDAQ:FB) just unveiled its own version of digital assistant, following the footsteps of Apple’s Siri, Google Now and Microsoft’s Cortana. All these digital assistants have one common feature. Facebook’s digital assistant, M, is  testing to a few hundred people, out here in the Bay Area.

The social networking company is testing a personal digital assistant called “M” within its Messenger service, which is capable to give answer questions with live human help, and also capable to perform tasks such as buying things online and booking restaurants etc.

On Wednesday, David Marcus, vice president of Messaging products, wrote on his Facebook page , M is “powered by artificial intelligence that’s trained and supervised by people,”

David Marcus explains “M is a personal digital assistant inside of Messenger that completes tasks and finds information on your behalf. It’s powered by artificial intelligence that’s trained and supervised by people.Unlike other AI-based services in the market, M can actually complete tasks on your behalf. It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more.”

Marcus told the Wired magazine that business model for Facebook is quiet obvious that they start capturing all of the users intent for the things they want to do.

He said, “Intent often leads to buying something, or to a transaction, and that’s an opportunity for us to [make money] over time.”

Previously, Marcus worked at PayPal, it means his expertise are well cashed at Facebook to make it a platform for payments. Facebook’s digital assistant certainly has more impact on users than Apple or Microsoft do. Main weakness of both Apple’s Siri and Microsoft’s Cortana is the sense, one have to really feed it stuff before it becomes useful. According to harsher critics, the Microsoft’s Cortana is relatively having less intelligent. The most unusual about Facebook (FB)’s entry is that the “artificial intelligence” element of Facebook M will be that, it will be supervised by people.

Facebook Inc (NASDAQ:FB)’s stock on 26 August traded at beginning with a price of $85.95 and when day-trade ended the stock finally increased 5.05% to end at $87.19. Facebook Inc (NASDAQ:FB)’s showed weekly performance of -8.52%.