Experiment with big data now, and worry about ROI later, advises Pentaho ‘guru’

If you’re one of the many enterprises who are still only experimenting on the edges of big data and analytics, you may want some advice on how to start taking the plunge. According to Pentaho’s “data guru”, Wael Elrifai, successful big data policies are about focusing on a clear journey, rather than worrying too early about the return on investment. Further reading “Companies insist they want to see an ROI on a project right away, now the reality is that’s not the nature of data science. Data science – the whole purpose – is to explore whether relationships exist to allow us to make predictions,” he told Computing. “You can’t explore and know the outcomes already, otherwise you wouldn’t need the exploration part, right?” At the same time, Elrifai warned…


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