Exclusive: Apple ups hiring, but faces obstacles to making phones smarter

Customers enter the Apple store on 5th Avenue beneath an Apple logo in the Manhattan borough of New York City, July 21, 2015. Reuters/Mike Segar/Files <span class=”articleLocation”>Apple has ramped up its hiring of artificial intelligence experts, recruiting from PhD programs, posting dozens of job listings and greatly increasing the size of its AI staff, a review of hiring sites suggests and numerous sources confirm. The goal is to challenge Google in an area the Internet search giant has long dominated: smartphone features that give users what they want before they ask. As part of its push, the company is currently trying to hire at least 86 more employees with expertise in the branch of artificial intelligence known as machine learning, according to a recent analysis of Apple job postings. The…


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