Evolution of the Data Scientist: How Number Crunching Became the Number One Job in America

In this special guest feature, Mark Simon, Managing Director of Toluna North America , tracks the history of the “data scientist” job description and how its importance to today’s enterprise has increased in a number of important ways. Before joining Toluna as a founding member of the UK business in 2005 and later serving as Managing Director of the UK office, Mark worked for Greenfield Online, a pioneer in internet research acquired by Toluna in 2009. Prior to joining the internet research revolution, he worked in data planning and direct marketing. Mark has a degree in Business Economics and French from Southampton University. Glassdoor recently released an independent research report stating that “data scientist” is the number one job in America.  As someone who has worked with data and analytics at…


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