EverString Integrates Its Artificial Intelligence-Based Predictive Marketing Platform with Microsoft …

EverString, a major predictive marketing SaaS provider, has announced that it has integrated its Artificial Intelligence-based predictive marketing platform with Microsoft Dynamics CRM Online. This new integration will enable the users to enhance the journey of prospects converting into customers. They can do this by allowing marketing and sales teams to a set a priority for the already existing prospects as well as identify valuable leads, and net new prospects by leveraging predictive marketing capability. Jujhar Singh, GM, Microsoft Dynamics CRM, said, “With EverString’s predictive marketing technology, Microsoft Dynamics CRM Online customers can improve sales outcomes not only by prioritizing prospect conversations but also by filling their pipeline with high-value accounts.” The integration of EverString SaaS platform enables marketers to evaluate as well as validate the addressable prospects. The integration…


Link to Full Article: EverString Integrates Its Artificial Intelligence-Based Predictive Marketing Platform with Microsoft …