EverString Extends Artificial-Intelligence-Powered Predictive Marketing to Predictive Ad Targeting

Now Delivers First B2B Predictive Ad Targeting With Predictive Scoring and Predictive Demand Generation in a Single Platform to Target Highest-Potential Buyers SAN MATEO, CA–(Marketwired – Oct 13, 2015) – EverString, a leading provider of predictive analytics for sales and marketing, today announced the release of EverString Predictive Ad Targeting, the only B2B ad targeting solution that is both account-based and fully integrated with predictive scoring and predictive demand generation in a unified platform. Using artificial intelligence and machine learning to optimize audience selection, EverString enables easy and accurate targeting of the right prospects at the right time to maximize impressions and conversions. The EverString Decision Platform gives marketers the competitive advantage of predictive marketing across the entire customer journey, from identifying new prospects to converting leads into paying customers.…


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